What does social media provide in terms of SEO? MWI gets the information frequently from current and prospective clients. Social media is a fast growing marketing channel that most businesses have only recently begun using in the last few years, but it’s vital to take advantage of it in particular if you’re putting resources into SEO. Making and managing social media accounts is extremely essential to aid in SEO initiatives, but the benefits of social media aren’t always evident. Here are five reasons why social media is crucial for SEO.
1.) Social Media Signals
It’s no secret that Google, Bing and other major search engines have been using online conversations as part of their algorithm for ranking for a long years now. When people share content via Twitter, Facebook or comment on an article that is known as a social engagement. A piece of content that has the highest number of social engagements will have more social signals. These social signals are used by search engines to determine the quality of the content. This allows search engines to identify the content that people are most interested in and also what they consider to be top-quality. If a piece of content is receiving lots of social interaction, it can be instantly indexed.
2) Link Building
There are no more days of soliciting websites to link to your site. Since the introduction of Google’s Panda and Penguin algorithms SEOs must do link building the traditional way and create content of high-quality that is linked-worthy. But how do you reach sites that would be willing to link to your content if asking them directly is considered an “unnatural” link building technique? Social media is the answer. Social media lets you post your content and share it with interested audiences who might be willing to link to your content, when it’s worthy of linking to. People who share your content with others, increasing your influence.
3.) Amplification of content
It doesn’t matter how high-quality your content is, it will not get much traction unless you amplify it. Yes, email marketing is a great way to amplify content, but it can only reach the people in your marketing database. You can also reach new audiences through social media. If you post your content to your followers, they will share it with their own followers in the event that they find it helpful. They will also recommend your content to their followers, which will increase your reach. In addition, you’ll gain relevant traffic through inbound linking as well as social signals and brand awareness and can be used by search engines to make quality determination.
content amplification lifecycle
4.) Brand Recognition and Signals
Brand recognition and brand identity can tell search engines an awful lot about the overall quality of your site’s content and how much it is trusted in its ranking algorithms. Social media helps to build brand awareness and increases the quality of the quality of your content. This is what Google calls a co-citation. These co-citations can be built through social media , which can help improve Google’s credibility and aid in brand-name searches.
5.) Social Indexing
Since search engines are able to index social media accounts and display them in search results pages. This allows your brand to appear in search results for branded queries that are not limited to your company Camera 30741 Blogofoto website. It’s more than that. Individual Tweets from Twitter were at one time indexed and displayed in search results, too which gave another means to get your content noticed in search. The service was temporary for a couple of months before Google took the decision to end it , up to now. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.