What do social media have to relate to SEO? At MWI we hear these questions frequently from our the current and potential clients. While social media has been an increasing marketing channel in recent times, many businesses have yet to make use of it. This is especially true for companies that are investing in SEO. While the advantages of social media are not immediately obvious, they are vital for SEO aid. Below are five reasons why social media is vital to SEO.
1) Social Media Signals
It is no secret that Google, Bing, and other search engines make use of online conversations in their algorithm for ranking. If people tweet, share, like or comment on the content they like, this is called a social engagement. Content that has the highest number of social engagements will be able to show more social signals. These social signals are used by search engines to determine the quality of content. It’s a way to measure the quality of content that people are able to use over what their automated algorithm decides is of good quality. If a piece of content has a high amount of social engagement it will be immediately indexable.
2.) Link Building
The days of going out and soliciting websites to add links to your site. In the wake of Google’s Panda and Penguin algorithms, SEOs are forced to perform link building in using the old-fashioned method and create content of high-quality that is worthy of linking. But how do you reach sites who are willing to link to your site if asking them directly is thought to be an “unnatural” practice for building links? Social media can help. Social media allows you to expose your content to of people who are interested and could be influenced to link to it in the event that it is worthy of linking to. These users will then share your content with others and increase your reach.
3) Content Amplification
You can create all the high quality content you want however, it will not get much traction without amplification. Email marketing is an effective method to increase the reach of your content but it will only reach people in your list of marketing contacts. You can also reach new audiences through social media. When you share your content, your following will also be able to share it with their followers should they find it valuable. These people will then share your content with their followers, increasing the reach of your content. In addition, you’ll gain relevant traffic and inbound links social signals, inbound linking, تخفيض ترتيب اليكسا and brand recognition All of which can be used by search engines to determine content quality determination.
content amplification lifecycle
4.) Brand Awareness and Signals
Search engines can use brand identity and awareness to determine the quality of your site and how trustworthy it needs to be for their ranking algorithms. Social media helps to build brand awareness and increases the quality of the quality of your content. This is what Google refers to as a co-citation. Co-citations can be created by using social media to boost Google’s credibility and aid in search results that are branded.
5.) Social Indexing
Search engines have been indexing the social media pages for some time now so they can now appear in search result pages. This allows your business to be displayed in search results for specific queries that aren’t restricted to your website. It’s even more effective. Individual tweets on Twitter were once indexed and shown in search results too – enabling another way for your website to be ranked in search. It was only for a short time, however, and Google removed it after couple of months. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.