What does social media provide in terms of SEO? At MWI, we get many of these inquiries from customers who are currently or are considering becoming clients. Although social media has been an increasing channel for marketing over the last few years, many firms haven’t yet begun to make use of it. This is crucial for companies that are investing in SEO. While the benefits of social media are not immediately apparent, they are crucial to SEO help. Here are five reasons why social media is crucial for SEO.
1.) Social Media Signals
It is no secret that Google, Bing, and other search engines make use of online conversations in their ranking algorithms. A social engagement is when people comment, like on, share or tweet about an article. The more the number of social interactions that a piece content receives, the more social signals it will bring to your website. Search engines look at these social signals and then use them as an indicator of quality when ranking the content. This allows search engines to decide the most popular content and what their algorithms consider good quality. A piece of content could be quickly indexed in the event that it’s receiving lots of engagement on social media.
2) Link Building
It’s past the time that you could solicit links from other websites. In the wake of Google’s Panda and Penguin algorithms, SEOs are forced to perform link building in using the old-fashioned method by creating high-quality content that is worthy of linking. How do you get in touch with websites willing to link to your content if asking them directly is considered an “unnatural” link building method? Social media is the answer. Social media lets you expose your content to of people who are interested and could be influenced to link to it in the event that it is worthy of linking to. People who share your content with others increasing your influence.
3) Content Amplification
No matter how top-quality your content is, it’s not going to get much traction until you amplify it. Email marketing can be great method to boost content but it’s only going to get to those on your list of marketing contacts. You can reach new audiences through social media. Once you share your content, the people who follow you will also spread it to their networks if they find it useful. This will cause them to share it with their following, further increasing your reach. As a result, you get lots of relevant traffic including inbound links, brand recognition and social signals – all of which are utilized by search engines to assess the quality of content.
content amplification lifecycle
4.) Brand Awareness and Signals
Search engines will use your brand’s reputation and image to assess the quality of your site and how trustworthy it should be within their ranking algorithms. Alongside boosting your content social media can also help create brand awareness. This is what Google refers to as co-citation. These co-citations can be built by using social media to boost Google’s credibility and aid in branded searches.
5.) Social Indexing
Search engines have been indexing the social media pages for تزويد متابعين تويتر some time now which means that they appear in the search results pages. This lets your company’s brand appear in search results for search queries that are branded and not only restricted to your business’s website. It gets even better. Individual Tweets from Twitter were previously indexed and appeared in search results too – enabling another way to ensure your content’s ranking in search. The program was only temporary, however, and Google removed it after couple of months. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.