What the heck does social media have to do with SEO? At MWI, we get many of these inquiries from current and prospective clients. Social media is rapidly growing marketing channel that most companies have only just begun making use of in the past few years, but it’s very important to leverage particularly if you’re investing efforts in SEO. Setting up and managing social media accounts are essential to aid in SEO efforts, though the benefits may not be immediately obvious. Here are five reasons why social media is crucial for SEO.
1) Social Media Signals
It is no secret that Google, Bing, and other search engines rely on online dialogue in their algorithm for ranking. A social engagement is when people like, comment or share a tweet about an article. Content that has the highest number of social engagements will show higher social signals. Social signals are utilized by search engines to determine the quality of content. It’s a method of determining what content is popular with users and what their algorithm decides is good quality. If an article has a high amount of social interaction it will be immediately indexable.
2.) Link Building
It’s past the period when you could just get hyperlinks from other sites. Since the introduction of Google’s Panda and Penguin algorithm, SEOs are forced to create links in the traditional way by creating high-quality content that is linked-worthy. How do you reach websites who are willing to link to your content, when the request is considered “unnatural”? Social media is your solution. Social media lets you publish your content to people who are willing to link to it should it be worth linking to. They will also promote your content to their friends and increase the reach of your content.
3.) Amplification of content
You can write all the excellent content you’d like to but it’s not going to gain significant traction without the aid of amplification. Yes, email marketing is a great way to amplify the content, but it’ll only reach people within your database of marketing. You can reach new audiences through social media. Once you share your content, the people who follow you will also share it with their following should they find it valuable. This will cause them to spread the word to their networks to increase your reach. In return, you will gain many relevant visitors such as inbound links, social signals and brand awareness These are all utilized by search engines in determining the quality of the content.
content amplification lifecycle
4.) Brand Awareness & Signals
Search engines can use brand identity and awareness to determine the quality of your site and how reliable it ought to be within their ranking algorithms. Alongside boosting your content social media also aids in increase brand recognition. Google calls this co-citation. These co-citations are built by using social media to boost Google’s trust and assist with search results that are branded.
5.) Social Indexing
Since search engines index social media websites which means they show in search results pages. This lets your company’s brand be displayed in search results for brand-related queries, سيرفر زيادة اشتراكات (linked web site) which aren’t restricted to your website. This gets more effective. Tweets on their own from Twitter could be indexed and included in the search results. This enabled your content to rank higher on the results of a search. It was only for a short time, however it ended and Google ended it after a few months. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.