What the heck does social media have to relate to SEO? At MWI we hear this a lot from current and prospective clients. Social media is an incredibly expanding channel of marketing that many companies have only just begun to take advantage of over the last few years. However, it’s crucial to make use of in particular if you’re putting efforts in SEO. Setting up and managing social media accounts are extremely important for supporting SEO initiatives, but the benefits of social media aren’t always obvious. Here are five reasons social media is vital to SEO.
1.) Social Media Signals
It’s no secret that Google, Bing, زيادة عدد ساعات يوتيوب and other search engines use online conversations as part of their ranking algorithms. A social engagement happens when people like, comment or share tweets on a piece of content. A piece of content that has the highest number of social engagements is likely to have more social signals. Search engines analyze these signals from social media, and use it as an element of quality when evaluating the content. It’s a method of determining the quality of content that people are able to use and what their algorithm determines to be good quality. A piece of content could be immediately indexed when it’s getting a lot of social interactions.
2.) Link Building
There are no more days of asking for websites to add links to yours. Google’s Panda/Penguin algorithms have forced SEOs to link build the traditional way: create top-quality content that’s relevant. But how do you reach sites who are willing to link to your website if they are not directly approached as an “unnatural” link building method? Social media is the answer. Social media enables you to present your content in front of the right people, who could be in a position to influence them to link to your content if it’s worth linking to. These people will share your content with others increasing your influence.
3.) Amplification of content
You could create any high quality content you want however it will not gain an enormous amount of attention without amplification. Marketing via email is great method to boost content , but it can only be able to reach the people on your list of marketing contacts. You can also reach new audiences through social media. If you share your content, your followers will also connect with their friends in the event that they find it helpful. They will also recommend your content to their followers, thereby increasing your reach. As a result, you get a lot of relevant traffic, inbound links, branding awareness and social signals These are all used by search engines to judge content quality.
content amplification lifecycle
4) Brand Awareness & Signals
Search engines use brand identity and awareness to determine the credibility of your website and how trustworthy it needs to be for their ranking algorithms. Social media helps to build brand awareness and increases the quality of the quality of your content. This is what Google calls co-citation. Making these co-citations with social media can help increase Google’s trust and confidence in your website as well as helping by bringing in search queries that are branded.
5) Social Indexing
Search engines have been indexing social media sites for a few years now and this means that they appear on results pages for search engines. This allows your company to appear in search results for branded searches on more than just your own website. But there’s more than that. Individual tweets from Twitter were once indexable and were displayed in the search results. This allowed your website to be ranked higher in searches. It was only temporary for a couple of months, until Google took the decision to end this feature, which is still in effect. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.