What can social media have to offer SEO? At MWI, we get lots of questions from our customers who are currently or are considering becoming clients. Social media is a fast growing marketing channel that most companies have only just begun making use of in the past couple of years, yet it’s very important to leverage particularly if you’re investing resources in SEO. While the benefits of social media may not be immediately apparent, they are essential for SEO help. Of the many reasons you should think about social media as part of your strategy for online, here are 5 reasons why it’s crucial to SEO.
1) Social Media Signals
It’s no secret that Google, Bing, and other search engines utilize online dialogue in their algorithm for ranking. A social engagement happens when people comment, like or share a tweet about a piece of content. The more the number of social interactions that a piece content receives, the more social signals you send to your website. These social signals are used by search engines to rank the content. This allows search engines to know the content that people are most interested in and what algorithm they believe to be as high-quality. A piece of content can be quickly indexed if it’s receiving a lot of social interaction.
2.) Link Building
It’s been a long period when you could just get hyperlinks from other sites. Google’s Panda/Penguin algorithms are forcing SEOs to build links in the traditional way: create quality content that is relevant. But how do you reach sites who are willing to link to your site if asking them directly is thought to be an “unnatural” link building practice? Social media can help. Social media lets you expose your content to people who are willing to share it with others, if it is worth linking to. These users will then promote your content to others and increase your reach.
3) Content amplification
You can create all the excellent content you’d like to however, it will not get any traction without amplifying it. Yes, email marketing is an effective way to boost content, but it’ll only reach those in your database of marketing. You can also reach new audiences via social media. If you post your content to your followers, they will be sure to share it with their own followings in the event that they find it helpful. This will cause them to be able to share it with their followers which will increase the reach of your content. In addition, you’ll gain relevant traffic and inbound links as well as social signals and brand recognition, all of which can be utilized by search engines to determine content to determine the quality of your content.
content amplification lifecycle
4.) Brand Communication and Awareness
Brand recognition and brand identity can inform search engines an awful lot about the overall quality of your website as well as how much it is trusted in its ranking algorithms. Social media aids in building an image for your business and also boosts the quality of your content. This is what Google refers to as a co-citation. Building these co-citations through social media can help increase the trust Google has in your web page and also assist with search queries that are personalized.
5.) Social Indexing
Since search engines index social media profiles which means they show in search results pages. This lets your company’s brand be displayed in search results for brand-related queries, which aren’t limited to your company website. But there’s more than that. Individual tweets on Twitter were once indexed and shown in search results, too giving another opportunity for your website to be ranked in search. It was only temporary for a few months, until Google made the decision to stop this feature, which is still in effect. Google will once again show tweets in search results, تزويد لايكات يوتيوب so it’s important to leverage it for getting your content ranked.