What do social media platforms provide in terms of SEO? At MWI, we get lots of questions from our customers who are currently or are considering becoming clients. While social media has become an increasing marketing channel over the last few years, many companies have not yet started to take advantage of the potential of it. This is particularly important for companies that are investing in SEO. Creating and managing social media accounts are extremely important to assist in SEO initiatives, but the benefits of social media aren’t always evident. Of the many reasons to think about the use of social media in your online strategy There are five main reasons why it is essential to SEO.
1) Social Media Signals
It’s no secret that Google, Bing, and other search engines make use of online conversations in their algorithm for ranking. Social engagement occurs when people comment, like, share, or tweet about an article. The more social engagements your content has, the more social signals you send to your website. Search engines measure these social signals and consider it a quality factor when ranking the content. It’s a way to determine what content people find useful over what their algorithm determines to be good quality. The content you’ve created can also be indexed instantly when it’s getting a lot of social interactions.
2.) Link Building
There are no more days of going out and asking for websites to link to yours. Google’s Panda/Penguin algorithms have compelled SEOs to linkbuild the old-fashioned way: write high-quality content that is relevant. But how do you reach sites who are willing to link to your content if they are not directly approached as an “unnatural” link building practice? Social media is the answer. Social media allows you to share your content with appropriate audiences that are willing to share it with others, should it be worth linking to. People who connect your content to their networks which will increase the impact of your content.
3) Content amplification
You could create any high quality content you want however, it will not get significant traction without the aid of amplification. Sure, email marketing is a great way to amplify content, but it’ll only be able to reach people who are in your marketing database. Social media enables you to increase the reach of your content. If you publish your content to your followers, they’ll spread it to their own followings if they find it helpful. They will also recommend your content to their followers, thereby increasing your reach. In return, you gain an abundance of relevant traffic including inbound links, social signals and brand 27385 awareness All of these are used by search engines in determining the quality of the content.
content amplification lifecycle
4) Brand Awareness and Signals
Search engines can use brand reputation and image to assess the credibility of your website and how reliable it ought to be within their ranking algorithms. In addition to boosting your content social media also aids in build brand awareness. Google refers to this as co-citation. These co-citations can be built via social media in order to increase Google’s trust and help with brand-name searches.
5) Social Indexing
Since search engines index social media accounts and display them in search results pages. This allows your brand to be listed in search results on specific queries that aren’t restricted to your website. This gets better. Individual tweets on Twitter were at one time indexed and displayed in search results, too – enabling another way to get your content noticed in the search results. It was only temporary for a few months before Google decided to discontinue this feature, which is still in effect. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.